sentfromdani

In brief

I started sentfromdani in middle school during the 2020 COVID lockdown, initially as a place to share the stickers and digital photo presets I was making at home. It grew into a real Etsy shop with more than 400 sales. Along the way, I developed a visual identity, turned illustrations into products, photographed and listed them, fulfilled orders, and learned what people actually responded to.

What I did

1. 01Designed cohesive sticker collections and digital presets, from initial illustration through product-ready files and packaging.
2. 02Built the brand and storefront through product photography, styling, pricing, listing copy, and customer communication.
3. 03Managed the less-visible parts of selling—inventory, fulfillment, reviews, and using customer response to decide what to make next.